摘要
数字技术为企业品牌形象转型带来新的机遇和挑战,企业品牌形象作为企业文化传播和产品信息的载体,所拥有的潜力和价值不可估量,品牌形象设计的数字化转型和升级已成为提升企业品牌竞争力的必然选择.
Abstract
Digital technology brings new opportunities and challenges to the transformation of corporate brand images.As a carrier of corporate culture communication and product information,the visual design of a corporate brand image can facilitate the digital transformation and upgrading of a company's image,thereby enhancing its brand value.
关键词
数字技术/企业品牌形象设计Key words
digital technology/corporate brand image design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据