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肇庆城市形象动态化的传播路径与用户体验分析

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新质生产力赋能下的数字化信息变革,重构了城市内容发展的"生态圈".当前城市发展存在城市形象单一化、内容同质化等问题.文章拟从数字媒介和用户体验两个角度,结合线上线下二元经济发展新模式,对城市形象动态化的传播路径进行分析,探索符合时代特征的创新发展模式,为城市形象动态化传播提供新的思路.
The digital information revolution empowered by new-quality productive forces has restructured the"ecosystem"of urban content development.At present,there are some problems in urban development,such as the uniformity of urban image and the homogenization of content.This paper aims to analyze the dynamic dissemination path of urban images from the perspectives of digital media and user,combining the new model of online and offline economic development,to explore an innovative development model that fits the characteristics of the times,providing new ideas for the dynamic of urban images.

urban imagedigital mediauser experiencenew quality of productive forces

赵超

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广东理工学院

城市形象 数字媒介 用户体验 新质生产力

2024

丝网印刷
中国丝网及制像协会 北京市印刷技术研究所

丝网印刷

影响因子:0.061
ISSN:1002-4867
年,卷(期):2024.(23)