摘要
新质生产力赋能下的数字化信息变革,重构了城市内容发展的"生态圈".当前城市发展存在城市形象单一化、内容同质化等问题.文章拟从数字媒介和用户体验两个角度,结合线上线下二元经济发展新模式,对城市形象动态化的传播路径进行分析,探索符合时代特征的创新发展模式,为城市形象动态化传播提供新的思路.
Abstract
The digital information revolution empowered by new-quality productive forces has restructured the"ecosystem"of urban content development.At present,there are some problems in urban development,such as the uniformity of urban image and the homogenization of content.This paper aims to analyze the dynamic dissemination path of urban images from the perspectives of digital media and user,combining the new model of online and offline economic development,to explore an innovative development model that fits the characteristics of the times,providing new ideas for the dynamic of urban images.
关键词
城市形象/数字媒介/用户体验/新质生产力Key words
urban image/digital media/user experience/new quality of productive forces引用本文复制引用
出版年
2024
NETL
NSTL
万方数据