This study focuses on the brand IP image design of Xishuanghu scenic spot under the background of culture and tourism fusion,and designs a cultural and creative IP image that meets the needs of modern consumers through field research and excavation of regional cultural elements.It aims to solve the problems of homogenization,weak IP awareness and lack of cultural connotation of cultural creation IP in tourism scenic spots,enhance the brand recognition of scenic spots and cultural experience of tourists,and improve the vitality and attractiveness of cultural creation design.
cultural and tourism integrationregional culturebrand IP imagedesign practice
万方数据
维普
