This study focuses on the brand IP image design of Xishuanghu scenic spot under the background of culture and tourism fusion,and designs a cultural and creative IP image that meets the needs of modern consumers through field research and excavation of regional cultural elements.It aims to solve the problems of homogenization,weak IP awareness and lack of cultural connotation of cultural creation IP in tourism scenic spots,enhance the brand recognition of scenic spots and cultural experience of tourists,and improve the vitality and attractiveness of cultural creation design.
关键词
文旅融合/地域文化/品牌IP形象/设计实践
Key words
cultural and tourism integration/regional culture/brand IP image/design practice
维普
万方数据