This article analyzes how to conduct cultural and creative product design in a cross-cultural context against the backdrop of the 50th anniversary of diplomatic relations between China and Malaysia.By exploring the resonance of Chinese and Malaysian cultures,it proposes three design strategies:historical exchange resonance,Chinese cultural resonance,and shared vision resonance design strategies.The article also demonstrates the application of these strategies in China-Malaysia cultural and creative product design through three cases.
关键词
跨文化语境/文创产品/中马建交50周年/文化共鸣
Key words
cross-cultural context/cultural and creative products/50th anniversary of China-Malaysia diplomatic relations/cultural resonance
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