This article analyzes how to conduct cultural and creative product design in a cross-cultural context against the backdrop of the 50th anniversary of diplomatic relations between China and Malaysia.By exploring the resonance of Chinese and Malaysian cultures,it proposes three design strategies:historical exchange resonance,Chinese cultural resonance,and shared vision resonance design strategies.The article also demonstrates the application of these strategies in China-Malaysia cultural and creative product design through three cases.
cross-cultural contextcultural and creative products50th anniversary of China-Malaysia diplomatic relationscultural resonance