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跨文化语境下中马建交50周年文创产品设计

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以中马建交50周年为背景,分析了如何在跨文化语境下进行文创产品设计.通过探索中马文化交流,提出了历史交流共鸣、华人文化共鸣和美好愿景共鸣三种设计策略,并通过案例展示了这些策略在中马文创产品设计中的应用.
This article analyzes how to conduct cultural and creative product design in a cross-cultural context against the backdrop of the 50th anniversary of diplomatic relations between China and Malaysia.By exploring the resonance of Chinese and Malaysian cultures,it proposes three design strategies:historical exchange resonance,Chinese cultural resonance,and shared vision resonance design strategies.The article also demonstrates the application of these strategies in China-Malaysia cultural and creative product design through three cases.

cross-cultural contextcultural and creative products50th anniversary of China-Malaysia diplomatic relationscultural resonance

陈玫琼、金元彪

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广东轻工职业技术大学

跨文化语境 文创产品 中马建交50周年 文化共鸣

2024

丝网印刷
中国丝网及制像协会 北京市印刷技术研究所

丝网印刷

影响因子:0.061
ISSN:1002-4867
年,卷(期):2024.(24)