With the development of society and the progress of the times,China's emphasis on cultural heritage work has also been further improved,cultural heritage work as the key content of the new era of cultural development and the existence of cultural heritage work,so the non-heritage cultural heritage innovation in the field of media integration has also become a hot topic in the academic world.This paper analyzes the problems existing in the process of non-heritage culture dissemination at the present stage,and discusses in-depth the implementation of non-heritage culture inheritance and innovation in the field of integrated media for reference.