文创设计激活乡村品牌的创新实践与路径探索
刘爽 1王吉洋 1陈静1
作者信息
摘要
激活乡村品牌,有利于提升乡村经济的竞争力.文创设计通过深入挖掘乡村文化内涵,结合现代设计理念,为乡村品牌的塑造与传播提供新路径.
Abstract
Activating rural brands is beneficial for enhancing the competitiveness of rural economy.Cultural and creative design provides a new path for the shaping and dissemination of rural brands by deeply exploring the cultural connotations of rural areas and combining modern design concepts.
关键词
文创设计/乡村品牌/乡村振兴Key words
cultural and creative design/rural brand/rural revitalization引用本文复制引用
出版年
2025
NETL
NSTL
万方数据