In the era of digital economy,corporate archives are important resources to highlight brand personality and accumulate brand culture.Based on the internal relationship between enterprise archives and brand building,this study deeply analyzes the theoretical basis of transforming archive resources into brand assets,and builds a four-in-one archive-driven brand development model of"technology support-management collaboration-service innovation-performance evaluation".Furthmore,it puts forward a practical path to promote the transformation of archive resources into brand assets.The aim is to provide theoretical support and practical guidance for state-owned enterprises in the new era to dig deeply and make innovative use of archive resources and enhance brand competitiveness.
Enterprise archivesBrand equityDigital transformationTheoretical model
NETL
NSTL
万方数据
