摘要
在国家文化数字化战略的积极推动下,档案短视频作为一种新兴的文化传播形式,正逐渐成为激活历史档案、普及文化知识、提高公众文化参与度的重要手段.立足国家文化数字化战略的原则及任务,分析档案短视频推广现状,明确档案短视频推广的价值,并从资源、组织、技术、治理等维度剖析了档案短视频推广的主要任务,提出档案短视频推广应从资源挖掘、组织重构、技术应用和治理完善等方面着力驱动.
Abstract
Driven by the active promotion of the national cultural digitization strategy,short archival video,as an emerging form of cultural communication,is becoming an important means of activating historical archives,popularizing cultural knowledge and enhancing public cultural participation.Based on the principles and tasks of the national cultural digitization strategy,this paper analyzes the current status of short archival video promotion,clarifies its value and the main tasks of promoting short archival video from the dimensions of resources,organization,technology and governance.It is proposed that the promotion of short archival video should focus on driving factors such as resource exploration,organizational restructuring,technological application,and governance improvement.