Research on the Strategy of Collaborative Preservation of Agricultural Products Origin and Third-Party Logistics:Based on the Perspective of Multiple Driving Forces
This study addresses the challenges faced by members of the agricultural supply chain,specifically focusing on the insufficient motivation for preserving fresh inputs.The operational and driving mechanisms related to freshness inputs from agricultural product origin and third-party logistics(3PL)are comprehensively analyzed.Subseguently,the driving factors influencing the participation of the two primary entities in freshness preservation are systematically identified.Employing a perspective that considers multiple drivng forces,a game model depictiong the evolution of decision-making behaviors between these entities is constructed.The study meticulously analyzes the game process and stabilization strategies of the involved entities.Finally,employing MATLAB software,the article conducts a numerical simulation to analyze the impact of relevant driving factors on the dynamic evolution of decision-making subjects.The research shows that:the origin of agricultural products and the strategic choice of 3PL is closely related to a variety of driving factors.Among them,driving factors such as consumer value perception,cooperation income,free-riding,and other driving factors affect the strategic choice of both sides of the game;carbon trading income mainly affects the strategic choice of 3PL;It is difficult to drive both parties to participate in fresh-keeping with a single factor.Based on the analysis conclusions,it can provide decision support for the government to formulate reasonable policies,and provide a scientific basis for improving the freshness of agricultural products.
supply chainagricultural preservationevolutionary mechanismdynamic gamedriving force
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