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概率语言术语集下购房社区选择群决策策略研究

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购房者在购买房屋时,实际会遇到户型相似、价格相近而难抉择的情况,从而会受到房产销售的话术影响自己的偏好选择。基于此,论文提出一种新的购房社区选择群决策策略模型。首先借助大数据工具挖掘决策信息确定属性,并利用TF-IDF法和反熵权法综合确定属性权重;其次考虑到实际情况,论文使用在线评论和房产经纪人决策信息辅助构建决策矩阵,并结合购房者的心理特征,利用后悔理论确定方案排序;最后通过案例分析验证该策略的有效性,为解决现实中的购房社区选择问题提供有力的理论支撑。
Research on Group Decision-Making Strategy of Purchasing Community Selection Under Probabilistic Linguistic Term Set
When buying a house,buyers will actually encounter similar house types,similar prices and difficult choices,which will be affected by the rhetoric of real estate sales to influence their preferences.Based on this,this paper proposes a new group decision-making strategy for purchasing community selection.Firstly,the big data tool is used to mine the decision information to determine the attributes,and the TF-IDF method and the anti-entropy weight method are used to determine the attribute weights.Secondly,considering the actual situation,the paper uses online reviews and real estate broker decision-making information to assist in the construction of decision matrix,and combines the psychological characteristics of buyers to determine the ranking of schemes by using regret theory.Finally,the effectiveness of the strategy is verified by case analysis,which provides a strong theoretical support for solving the problem of purchasing community selection in reality.

probabilistic linguistic term setsonline reviewspurchase community choicegroup decision making

霍晓姝、聂洁

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河北科技大学经济管理学院,河北 石家庄 050018

概率语言术语集 在线评论 购房社区选择 群决策

国家社会科学基金河北省教育厅青年拔尖项目

21BSH072BJS2023008

2024

数学的实践与认识
中国科学院数学与系统科学研究院

数学的实践与认识

CSTPCD北大核心
影响因子:0.349
ISSN:1000-0984
年,卷(期):2024.54(8)