概率语言术语集下购房社区选择群决策策略研究
Research on Group Decision-Making Strategy of Purchasing Community Selection Under Probabilistic Linguistic Term Set
霍晓姝 1聂洁1
作者信息
- 1. 河北科技大学经济管理学院,河北 石家庄 050018
- 折叠
摘要
购房者在购买房屋时,实际会遇到户型相似、价格相近而难抉择的情况,从而会受到房产销售的话术影响自己的偏好选择.基于此,论文提出一种新的购房社区选择群决策策略模型.首先借助大数据工具挖掘决策信息确定属性,并利用TF-IDF法和反熵权法综合确定属性权重;其次考虑到实际情况,论文使用在线评论和房产经纪人决策信息辅助构建决策矩阵,并结合购房者的心理特征,利用后悔理论确定方案排序;最后通过案例分析验证该策略的有效性,为解决现实中的购房社区选择问题提供有力的理论支撑.
Abstract
When buying a house,buyers will actually encounter similar house types,similar prices and difficult choices,which will be affected by the rhetoric of real estate sales to influence their preferences.Based on this,this paper proposes a new group decision-making strategy for purchasing community selection.Firstly,the big data tool is used to mine the decision information to determine the attributes,and the TF-IDF method and the anti-entropy weight method are used to determine the attribute weights.Secondly,considering the actual situation,the paper uses online reviews and real estate broker decision-making information to assist in the construction of decision matrix,and combines the psychological characteristics of buyers to determine the ranking of schemes by using regret theory.Finally,the effectiveness of the strategy is verified by case analysis,which provides a strong theoretical support for solving the problem of purchasing community selection in reality.
关键词
概率语言术语集/在线评论/购房社区选择/群决策Key words
probabilistic linguistic term sets/online reviews/purchase community choice/group decision making引用本文复制引用
基金项目
国家社会科学基金(21BSH072)
河北省教育厅青年拔尖项目(BJS2023008)
出版年
2024
NETL
NSTL
万方数据