Research on Low-Carbon Supply Chain Decision-Making and Coordination Under the Dual Behavioral Preferences of Manufacturers
Based on carbon trading policies and consumer low-carbon preferences,this arti-cle compares the expected outcomes of manufacturers and retailers under different decision-making modes.We studied the impact of manufacturer's fairness concerns and risk avoidance on the optimal decision-making of the supply chain,taking into account behavior neutral decision-making,behavior preference decision-making,and the use of cost sharing contracts to coordinate decision-making.The research results indicate that:1)The expected profit of manufacturers is negatively correlated with the risk aversion coefficient,but positively corre-lated with the fairness concern coefficient.At the same time,the expected profit of retailers shows an opposite trend to the risk aversion coefficient and fairness concern coefficient.On the other hand,the expected profit and carbon reduction level of the supply chain system are negatively correlated with the behavioral preference coefficient.2)When the cost sharing coefficient takes an appropriate value,the contract designed in this article can achieve Pareto improvement of low-carbon supply chain systems.
fair concernrisk aversioncost-sharing contractoptimal decision-making of supply chain
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