Financing Decision Equilibrium of E-Commerce Supply Chain Under Effort Effect
This paper presents service efforts and financing services proposed by e-commerce platforms pertaining to the e-supply chain.Under the separate e-commerce lending model,separate bank lending model,and mixed financing model,a revenue model for each link in the supply chain under capital constraint was constructed.The study highlights that under the three financing models,when consumers'sensitivity to the service efforts of e-commerce platforms increase,the wholesale price and profit of suppliers,the service effort level of e-commerce platforms,the retail price of products,and the system profit follow.The lending rate of a bank is decisive in the choice of separate e-commerce lending or separate bank lending as the financing model for suppliers under capital constraint.When choosing between a separate financing model and a hybrid financing model,the ratio of hybrid financing is key in the choice of a financing strategy by suppliers.Under the e-commerce lending model,the initial capital level of suppliers and the opportunity cost of capital both affect the profit distribution to each link in the supply chain.With regard to the performance of the three financing models,the lending supply chain of e-commerce platforms offers the highest performance,followed by hybrid financing.Bank lending has the lowest performance.
NETL
NSTL
万方数据
