On the Construction of the Ethics of Short Video Communication in the Digital Era
The"film and television short video",as a novel media form,seems to have found a balance between its"humanistic spirit"and"practical function".However,its real-life dissemination deviates from the original edu-cative and entertaining purposes of film and television cultural creation.A series of ethical anomlie that defy contex-tual truths,abandon profound narratives,and disrespect human dignity not only violate the social morals and cul-tural norms of the online public environment,but also challenge the virtue ethics and deontology that are fundamen-tal to human nature.Starting from the problem of ethical anomlie in film and television short videos,and combining the critical views of Walter Benjamin's"mechanical reproduction"theory on the secondary creation of art,this pa-per makes an in-depth discussion on the communication myths and practical paths of "Film and Television Com-munication 2.0",which has great theoretical value and practical significance.On this basis,exploring effective ways for film and television communication to break through the barrier of "the usefulness of the useless",and recon-structing ethics suitable for the digital age's film and television short video communication,will further promote the standardized,healthy,and systematic development of film and television short videos.
film and television short videosethical anomiemechanical replicationthe usefulness of the uselessethical reconstruction
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