数字时代影视短视频传播伦理建构研究
On the Construction of the Ethics of Short Video Communication in the Digital Era
刘金波 1翟红蕾2
作者信息
- 1. 武汉大学 新闻与传播学院,湖北 武汉 430072;武汉大学 媒体发展研究中心,湖北 武汉 430072
- 2. 武汉理工大学 法学与人文社会学院,湖北 武汉 430070
- 折叠
摘要
作为一种全新媒介样态的"影视短视频"似已在"人文精神"与"实用功能"之间寻得平衡点,其现实传播却背离了影视文化创作原初的教化、娱乐功能.一系列违背语境真相、摈弃厚重叙事、蔑视人性尊严的伦理失范现象不仅违背网络公共空间的社会道德与文化准则,而且挑战作为人本质功能的德性论与义务论.以影视短视频的伦理失范问题为切入点,结合本雅明的"机械复制"理论对艺术二次创作的批判性观点,深入探讨"影视传播2.0"的传播迷思与现实进路,具有重要的理论价值与现实意义.以此,进一步探索影视传播突破"无用之用"樊篱的有效路径,重构适应数字时代影视短视频传播的伦理规范,助推影视短视频健康、有序发展.
Abstract
The"film and television short video",as a novel media form,seems to have found a balance between its"humanistic spirit"and"practical function".However,its real-life dissemination deviates from the original edu-cative and entertaining purposes of film and television cultural creation.A series of ethical anomlie that defy contex-tual truths,abandon profound narratives,and disrespect human dignity not only violate the social morals and cul-tural norms of the online public environment,but also challenge the virtue ethics and deontology that are fundamen-tal to human nature.Starting from the problem of ethical anomlie in film and television short videos,and combining the critical views of Walter Benjamin's"mechanical reproduction"theory on the secondary creation of art,this pa-per makes an in-depth discussion on the communication myths and practical paths of "Film and Television Com-munication 2.0",which has great theoretical value and practical significance.On this basis,exploring effective ways for film and television communication to break through the barrier of "the usefulness of the useless",and recon-structing ethics suitable for the digital age's film and television short video communication,will further promote the standardized,healthy,and systematic development of film and television short videos.
关键词
影视短视频/伦理失范/机械复制/无用之用/伦理重构Key words
film and television short videos/ethical anomie/mechanical replication/the usefulness of the useless/ethical reconstruction引用本文复制引用
基金项目
国家社科基金项目(20BXW029)
湖北高校省级教学研究项目(2022109)
出版年
2024
NETL
NSTL
万方数据