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媒体与平台的依赖关系:一个新制度主义的理论视角

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新闻媒体对互联网平台的依赖关系持续且深入.制度视角能帮助考察平台新闻业中行动者之间关系的塑造过程,进而更批判性地分析媒体与平台的关系现状.在制度视野中研究新闻生产,其观照对象经历了从政府到平台的焦点转移.进入平台社会后,社会学制度主义侧重分析算法技术、数据指标等制度的实践和影响,媒体的平台依赖是组织同构、制度压力影响和新的合法性机制建构的过程.而历史制度主义强调制度的形成和演变,不同类型、不同时期的媒体与平台的互动存在路径依赖和关键节点,其行动路径和不对称权力会影响未来的平台依赖表现.为提升制度视角在新闻业与平台关系分析中的合理性和有效性,还需要在概念界定、分析重点、解释路径、社会情境等方面做出更细致的探讨.
The Dependency Relations between Media and Platforms:A Theoretical Perspective of New Institutionalism
The dependence of news media on Internet platforms is stable and pervasive.The institution perspective can help to examine the shaping process of the relationship between actors in platform journalism,and thus to analyze the current state of media-platform relations more critically.The focus of news production research through the institu-tional lens has shifted from the government to the platform.After entering the platform society,sociological institution-alism focuses on analyzing the practice and impact of institutions such as algorithmic technology and data metrics.Platform dependency is a process of organizational isomorphism,institutional pressure,and the construction of new le-gitimacy mechanisms.Historical institutionalism emphasizes the formation and evolution of institutions.There are path dependencies and critical junctures in the interaction between media and platforms of different types and peri-ods,and their action paths and asymmetric power will influence the performance of platform dependency in the fu-ture.In order to enhance the rationality and validity of the institution perspective in the analysis of journalism-plat-form relationship,more detailed exploration is needed in terms of conceptual definition,analytical focus,explanatory path,and social context.

new mediaplatformnew institutionalismsociological institutionalismhistorical institutionalism

王斌、钟腾达

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中国人民大学 新闻与社会发展研究中心,北京 100872

中国人民大学 新闻学院,北京 100872

新闻媒体 平台 新制度主义 社会学制度主义 历史制度主义

国家社科基金项目

18BXW035

2024

山西大学学报(哲学社会科学版)
山西大学

山西大学学报(哲学社会科学版)

CSSCICHSSCD北大核心
影响因子:0.423
ISSN:1000-5935
年,卷(期):2024.47(2)
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