Internet Public Welfare Communication:A Strategy Analysis Based on the DART Value Co-creation Model
In today's Internet era,technology-enabled online public welfare communication presents distinct fea-tures such as full-scene penetration of space-time integration,super-agenda setting of multiple subjects,and open and transparent public welfare discourse interaction.At the same time,there are also show-making"flash public welfare",ethical anomy,information distortion,and lack of credibility.In view of the problems affecting the Inter-net public welfare communication,and on the basis of the value co-creation DART model based on customer-led logic,this paper proposes to build a value co-creation environment with multiple interactions,easy access,low risk,and high transparency,discusses the network public benefit communication strategy from the perspective of value co-creation,and analyzes the trend of network communication from the perspective of technology empower-ment.
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