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国际舆论新格局中的"大舆论场"及其舆情研判

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近年来,以ChatGPT为代表的生成式人工智能等新兴技术取得突破性进展,世界媒体格局也发生新改变.同时,人类遭遇前所未有之"大变局",国际环境急剧变动,网络舆论形势更加严峻,全球舆论生态随之发生深层次改变.从宏观视角分析国际、国内舆论融合的舆论场新格局,数字技术的大力加持、意识形态的激烈交锋、国际舆论格局中异军突起的"中国变量"是导致全球舆论格局日趋复杂的三大因素.基于全球化视野下的"大舆论场",国际、国内舆论由相互促动发展为议程融合,两个舆论场之间的边界逐步消解,"议程融合"的局面已成为一种舆论常态;然而,网络舆论的新变局又导致"议程融合"呈现出极度复杂化特征,对"大舆论场"舆情的精准研判显得至关重要,而对舆情"真实性"的研判、对国际舆论领域"灰色地带"的认知判断,以及对重大风险舆情中"情绪感染"的敏锐感知与有效引导是舆论监测的有效方法.
The"Big Public Opinion Field"in the New Pattern of International Public Opinion and the Analysis of Public Sentiment
In recent years,emerging technologies such as generative artificial intelligence represented by ChatGPT have made breakthrough progress,and the world media landscape has also undergone new changes.At the same time,mankind is experiencing unprecedented"upheaval",and with the drastic changes in the international envi-ronment the situation of online public opinion become more serious.As a result,The global public opinion ecology is undergoing profound changes.This paper analyzes the new pattern of public opinion field in the covnergence of international and domestic public opinion from a macro perspective,and believes that the strong support of digital technology,intense ideological confrontation,and the emergence of the"Chinese variable"in the international public opinion pattern are the three major factors leading to the increasingly complex global public opinion pattern.Based on the"the big public opinion field"from the perspective of globalization,this paper points out that interna-tional and domestic public opinion have developed from mutual promotion to agenda convergence,the boundary be-tween the two public opinion fields is gradually dissolved,and the situation of"agenda convergence"has become a norm of public opinion.However,the new changes in online public opinion have led to an extremely complex fea-ture of"agenda convergence",therefore,accurate analysis of public sentiment in the"big public opinion field"is crucial,and the analysis of the"authenticity"of public sentiment,the cognitive judgment of"gray areas"in the international public opinion field,and the keen perception and effective guidance of"emotional contagion"in major risk public sentiment are the effective ways to monitor public opinion.

international public opinion patternbig public opinion fieldanalysis of public sentiment

王蕾

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南京大学新闻传播学院,江苏南京 210023

国际舆论格局 大舆论场 舆情研判

2024

山西大学学报(哲学社会科学版)
山西大学

山西大学学报(哲学社会科学版)

CSSCICHSSCD北大核心
影响因子:0.423
ISSN:1000-5935
年,卷(期):2024.47(5)