Exploring the Path of Telling the Story about China Well through Computer Games
Computer games which are a popular medium can be adopted as a distinctive way to tell the story about China well.Drawing on the theory of strategic science,the principles and requirements for telling the story about China well in cross-cultural communication are elaborated,that is,to take spreading values as the purpose,to adopt customized strategies for communication through targeting different audiences,and to take diversified resource utilization and the participation of multiple subjects as the key to improving communication effectiveness.Taking the simulation of the game"Zheng He's Voyage to the West"as an example,this paper elaborates on the strategies of constructing computer games by referring to the organizational identity system in management studies that aims to enhance image,which include that the core concept of the game should be consistent with the values of Chinese culture,that the interpretation of game plot and the behavior of characters should conform to the core concept of the game,and that the game should fully showcase the Chinese cultural elements and cultural elements of other civilizations.
computer gamestelling the story about China wellinternational communicationcross-cultural communicationvaluescultural soft power
NETL
NSTL
万方数据
维普
