Rise of China Chic:How Bilibili Becomes a Gathering Place for China-chic Culture?
Bilibili is an online community with a high concentration of China-chic culture in Generation Z.In order to evaluate the dissemination effect of China-chic videos on Bilibili and explore the influencing factors involved,researchers constructed an indicator system for measuring the dissemination effect of China-chic videos on Bilibili based on three dimensions:user cognition,emotion and behavior.Based on 401 samples of China-chic videoes in Bilibili,the influencing factors of the dissemination effect of popular China-chic videos were explored by using the methods including regression analysis,word frequency analysis and emotion analysis.Findings show that the identity type and the number of fans of the uploaders significantly affect the dissemination effect of China-chic videos,the integration of traditional media and the high-quality content in vertical fields has become a pivotal node of cross-platform matrix dissemination of traditional culture,and Bilibili is stimulating the immense potential of China-chic consumption through in-depth co-creation with Chinese brands and young consumers.
fine traditional Chinese culturecultural inheritanceonline communitiesChina-chic videosculture industry
万方数据
维普
