Deconstruction and Reconstruction:Research on Enhancing the Communication Power of Mainstream Ideological Discourse on the Internet from a Circle-based Perspective
Driven by the superposition of emotional demand,algorithm technology and capital logic,the circle of net-work field has become the basic pattern of the current network.In the context of circle stratification,problems such as the interaction and segmentation of circles,the homogenization of circle content,and the pan-entertainment of circle informa-tion affect the dissemination of mainstream ideological discourse on the Internet,so that the mainstream ideology faces the risk of weakening the guiding power of the discourse subject,dispersing the cohesion of the discourse object,and dissolving the persuasiveness of the discourse content.It is necessary to focus on the"fun","effect","order"and"quality"of the dissemination of mainstream ideological discourse on the Internet,embed"interesting"expressions,broaden the"territo-ry"of mainstream values,create a clear cyberspace,improve the media literacy of netizens,and then empower the dissem-ination of mainstream ideological discourse on the Internet.
Internetcircle stratificationmainstream ideologyideological discoursecommunication power
NETL
NSTL
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