Research on the Construction Logic,Operational Mechanism and Governance Strategy of the University Network Public Opinion Ecosystem in the Era of Big Data
In the era of big data,a healthy,green,civilized and orderly online public opinion ecosystem can bring important benefits to the normal operation of university functions.The university network public opinion ecosystem refers to the network information ecosystem formed by the mutual influence and interaction of factors such as subjects,objects,inter-mediaries,and environment of network public opinion involved in the derivative development process of network hot events based on the university governance framework.Based on ecological theory,this study explores the construction logic of the university online public opinion ecosystem in the era of big data from two aspects:endogenous power and external driving force.It comprehensively analyzes the operational mechanism of the university online public opinion ecosystem from five as-pects:derivative formation mechanism,dissemination and diffusion mechanism,fermentation growth mechanism,mediation and response mechanism,and review and summary mechanism.It explores governance strategies for the online public opin-ion ecosystem of universities from the perspectives of legal protection,cultural atmosphere,collaborative governance,tech-nical services,and team cultivation.
the era of big datauniversity network public opinion ecosystemthe operational mechanismgovernance
NETL
NSTL
万方数据
