Cross-border e-commerce platform through the way of e-commerce,international trade to borderless trade,promote the optimal allocation of multilateral resources and mutual benefit be-tween enterprises.This paper analyzes the current situation and existing problems of China's tradi-tional apparel cross-border e-commerce platform,and deeply discusses the application of technol-ogy optimization and data analysis in platform operation.From the aspects of optimizing logistics distribution,improving the integration of products and culture,introducing artificial intelligence technology,building brand internationalization,and expanding the global market,this paper puts forward optimization strategies to effectively improve the competitiveness of Chinese traditional clothing on cross-border e-commerce platforms.
traditional Chinese clothingcross-border e-commercelogistics distributioncultur-al differencestechnology optimization
NETL
NSTL
万方数据
