In the context of the development of media integration in the new era,the Rongyi Dis-trict Integrated Media Center of Xi'an City takes regional characteristic culture as the core of com-munication,seizes the opportunity of regional characteristic cultural communication content being localized,communication discourse being close,and communication carriers being diversified.In terms of platform building,it enriches regional characteristic cultural forms through matrix commu-nication,and in terms of content system,it centers on farmer paintings and folk culture as the main body Building a regional characteristic cultural dissemination system with historical relics as the main aspect,transforming concepts in the service system,deepening grassroots work,and fo-cusing on high-quality collaborative efforts to create regional characteristic cultural brands,provi-ding important reference for county-level integrated media centers to assist in the dissemination of regional characteristic culture.
County level integrated mediaRegional characteristic culturepropagation path
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