摘要
构建主流意识形态话语权的过程中,人工智能作为一种关键的赋能手段,其融入革命文化传播中具有理论和现实层面的双层逻辑,为提高革命文化传播内容针对性、推动传播格局扁平化、拓宽呈现方式多维度提供了新的契机境遇.但与此同时,亦会因为把关缺失、茧房效应、碎片分发诱发传播内容失真、传播内容同质、传播力削弱的风险挑战.因此,必须从方向、内容、技术、媒体、制度等层面寻求实践进路,更好提升革命文化传播效果和质量.
Abstract
In the process of consructing the discourse power of mainstream ideology,artificial intelligence,as a key means of em-powerment,is integrated into the revolutionary cultural communication with a theoretical and practical level of double-layer logic,provi-ding new opportunities to improve the relevance of the revolutionary cultural communication content,promoting the flattening of the com-munication pattern,and broadening the presentation of multi-dimensional situation.However,at the same time,there are also risks and challenges caused by lack of control,cocoon effect,and fragmented distribution,which can lead to distorted dissemination content,hom-ogeneous dissemination content,and weakened dissemination power.Therefore,we must seek practical approaches from the aspects of di-rection,content,technology,media,and system to better enhance the effectiveness and quality of revolutionary cultural communication.
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