Research on the Dissemination Strategy of Intangible Cultural Heritage in Shaanxi Under the Background of the Construction of City Image
With the rapid development of China's economy and continuous innovation of science and technology,the pace of urban construction is accelerating and the urban competition is becoming increasingly intense.The shaping of city image has become an impor-tant means to enhance competitiveness and comprehensive strength,while the dissemination of intangible cultural heritage plays a major role in promoting urban modernization and shaping individual image.By organically combining the construction of urban image with the dissemination of intangible cultural heritage,this paper makes an exploration on its strategies under the background of the construction of city image so as to propose practical countermeasures,which could provide a reference for improving the communication effectiveness of Shaanxi's intangible cultural heritage and shaping a favorable city image.
urban constructioncity imageconstructionintangible cultural heritagedissemination strategies
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