There are serious quality and safety problems with online shopping food due to the virtual nature of online transactions and other reasons.In this study,we sort out the online shopping food supply chain and develop an evolutionary game model involving responsible subjects in critical links using the content analysis method and key link identification method,in order to explore effective control measures to improve the quality and safety level of online shopping food.It is demonstrated that the critical link of online shopping food quality and safety problems include suppliers providing inferior raw materials,producers using inferior raw materials and unhygienic production environment,and platforms with unhygienic production environment and storage and transportation environment.Thus,signing an internal contract can clarify the responsibilities of both parties and prompt producers to strictly check the raw materials provided by suppliers,and regulates the illegal behaviors of the suppliers.The platforms should give full play to its regulatory role so as to regu-late the illegal behaviors of producers.
关键词
网购食品供应链/网购食品质量安全/内容分析法/关键环节识别法
Key words
online shopping food supply chain/quality and safety of online shopping food/content analysis method/critical link identification method
维普
万方数据