Problems and Countermeasures of Regional Public Brand Construction of Agricultural Products in Shaoxing:Taking"Kuaiji Shanzhen"and"Jianhu Hexian"as Examples
Problems and Countermeasures of Regional Public Brand Construction of Agricultural Products in Shaoxing:Taking"Kuaiji Shanzhen"and"Jianhu Hexian"as Examples
Under the background of the in-depth implementation of the rural revitalization strategy,the con-struction of regional public brands of agricultural products has become an important way and symbol to build modern agriculture,which has far-reaching influence and great significance for promoting the development of rural revitalization.Taking the agricultural regional public brands"Kuaiji Shanzhen"and"Jianhu Hexian"in Shaoxing as examples,this paper studies the social background of constructing regional public brands of agricultural products,and analyzes the current situation,effectiveness and difficulties of the construction of regional public brands of agricultural products.It summarizes the experience on this basis,and puts forward countermeasures,which is of certain practical significance.
关键词
区域品牌/公用品牌/品牌建设/农特产IP形象
Key words
regional brand/public brand/brand construction/IP image of agricultural specialty
万方数据