Problems and Countermeasures of Regional Public Brand Construction of Agricultural Products in Shaoxing:Taking"Kuaiji Shanzhen"and"Jianhu Hexian"as Examples
Under the background of the in-depth implementation of the rural revitalization strategy,the con-struction of regional public brands of agricultural products has become an important way and symbol to build modern agriculture,which has far-reaching influence and great significance for promoting the development of rural revitalization.Taking the agricultural regional public brands"Kuaiji Shanzhen"and"Jianhu Hexian"in Shaoxing as examples,this paper studies the social background of constructing regional public brands of agricultural products,and analyzes the current situation,effectiveness and difficulties of the construction of regional public brands of agricultural products.It summarizes the experience on this basis,and puts forward countermeasures,which is of certain practical significance.
regional brandpublic brandbrand constructionIP image of agricultural specialty
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