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论网络舆论反转及其引导

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互联网为传统舆论场带来近乎颠覆式的改变,网络舆论的不稳定性和不确定性因素明显增加,网络舆论反转已成为一种常态化现象.网络舆论反转实质上是网络舆论受众在对网络舆论事件真假甄别基础上价值判断和情绪表达的转变,不同的价值判断和情绪表达相互交织、相互作用,推动网络舆论出现不同类型的反转.个人情感先于事实、众声喧哗消解事实、利益至上解构事实、片面认知曲解事实、复杂流程延误事实均导致事实真相不能及时登场、完整亮相,网络舆论必定再三跌宕变更.网络舆论反转乱象严重损害网络舆论场稳定、网络生态和谐和网络舆论影响力,亟须对其进行及时正确有效的引导,这已成为新时代思想政治教育的重大课题.
On the Reversal of Online Public Opinion and Its Guidance
The Internet has brought almost subversive changes to the traditional public opinion field,and the increasing instability and uncertainty of online public opinion have made the reversal of online public opinion a new normalized phenomenon.The reversal of online public opinion is essen-tially a shift in the value judgment and emotional expression of the online public opinion audience based on the screening of the truth and falsehood of the online public opinion events.The interactions between different value judgments and emotional expressions drive different types of reversals in online public opinion.The misinterpretation,deconstruction and delay of facts by personal emotions,public voices,interests,one-sided cognition,and complex processes all lead to the fact that the truth can-not appear in time and appear completely,and online public opinion must change again and again.The reversal and chaos of online public opinion has seriously damaged the stability of the online public opinion field,the harmony of the online ecology,and the influence of online public opinion,and it is urgent to provide timely,correct,and effective guidance.So,it has become a major topic of ideo-logical and political education in the new era.

reversal of online public opiniontypes of reversalcauses of reversalguidance of public opinion

骆郁廷、轩宣

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武汉大学思想政治教育研究院

武汉大学马克思主义学院(湖北武汉,430072)

湖北省人文社科重点基地"主流意识形态建设与教育中心"

网络舆论反转 反转类型 反转成因 舆论引导

国家社会科学基金重大项目

22&ZD008

2024

思想战线
云南大学

思想战线

CSTPCDCSSCICHSSCD北大核心
影响因子:0.803
ISSN:1001-778X
年,卷(期):2024.50(4)