The Forms and Construction Mechanism of Generalization of Acquaintanceship——A Case Study on"Circle of Friends"Economy in Rural Yunnan
"Generalization of Acquaintanceship"refers to a new type of interpersonal network that transcends the boundaries of traditional acquaintance relationship in modern society and is con-structed through the diversified generalization of reciprocity.Based on the fieldwork of rural areas in Yunnan province,it is found that the Generalization of Acquaintanceship,prevalent in the online and offline economic phenomenon of"circle of friends"in recent years,has become an important driving force and key path to promote the revitalization of local rural specialty industries.The generalization of acquaintanceship can be summarized in two basic forms:mutually beneficial transactions and generous sharing and are constructed by generalized reciprocal exchanges that combine the attributes of both eco-nomic rationality and moral ethics.Different from the traditional way of establishing acquaintances,the operational mechanism of the generalized reciprocity focuses on the domination of individual ration-ality in setting the rules of exchange,the strategic allocation of goods and gifts,and the creation of a new circle of reciprocity in the context of de-boundary tendencies.
generalization of acquaintanceshipgeneralization of reciprocitycircle of friendsrural revitalizationspecialty industries
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