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公共文化服务和旅游深度融合发展的结构张力与弥合机制

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随着公共文化服务体系的网络覆盖效应逐渐彰显及旅游发展转向注重文化内涵与体验后,文化和旅游融合的广度和深度不断拓展深入,公共文化服务和旅游融合发展具备一定的基础和广阔的空间.基于行业领域特征,公共文化服务和旅游深度融合在服务性质、服务内容、服务对象方面还存在着公益性与经营性、统一性与多样性、本地居民与外地游客之间的结构张力.云南省开展的"彩云之南等你来"夜间群众文艺演出实践活动表明,公共文化服务和旅游深度融合发展需基于民众文化参与,注重地方感与共享性的场景打造,以构建起文化认同与体验消费的情感连接,从而弥合两者由于领域差异所造成的结构张力.由此在制度设计上,要通过扩大文化参与促进城乡居民文化和旅游消费,并根据文化参与的效度来调适公共文化服务和旅游领域的供给侧与需求侧协同改革.
The Structural Tension and Bridging Mechanism of the Integrated Development of Public Cultural Service and Tourism
Along with the wide network coverage of public cultural services system and the cultural shift of tourism,the wider and deeper integration of culture and tourism has made the integrated devel-opment of public cultural services and tourism possible.Based on the characteristics of the sectors,the paper points out that there exist in the integration of public cultural service and tourism structural tension between public welfare and business,unity and diversity,residents and tourists in terms of the nature,content,and target audience of services."South of the Clouds waiting for you",a night-time public cultural performance in Yunnan Province,shows that the integrated development of public cultural serv-ices and tourism lies in the cultural participation of people and the creation of scenes with a sense of lo-cality and sharing.Only by building the emotional connection between cultural identity and experience consumption can the structural tension caused by the differences between the two fields be bridged.Therefore,it is necessary to promote the cultural and tourism consumption of urban and rural residents by expanding cultural participation in the institutional design and adjust the supply-side and demand-side collaborative reform in the field of public cultural services and tourism according to the validity of cultural participation.

public cultural servicecultural and tourism integrationstructural tensioncultural participationbridging mechanism

耿达

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云南财经大学财政与公共管理学院(云南昆明,650221)

公共文化服务 文旅融合 结构张力 文化参与 弥合机制

2024

思想战线
云南大学

思想战线

CSTPCDCSSCICHSSCD北大核心
影响因子:0.803
ISSN:1001-778X
年,卷(期):2024.50(6)