The Effect of Multi-factor Combination Path on Low-carbon Consumption Willingness under the "Dual Carbon" Goals:A Research Based on fsQCA Method
Under the"dual carbon"goals,low-carbon consumption has attracted much attention.Building low-carbon consumption is an important part of promoting the development of low-carbon economy.Based on the"Value-Belief-Norm Theory",from the perspec-tive of attribution,the configuration analysis is conducted through the fsQCA method to study the driving path of improving consumers'low-carbon consumption willingness.The findings are as follows:Cognitive factors,psychological factors,subjective normative factors,and policy incentives factors are the four core factors to enhance consumers'low-carbon consumption willingness,and perceptual behav-ior control factors are boundary conditions,but none of the factors could constitute a necessary condition for strong low-carbon consump-tion willingness alone;Three kinds of conditions constitute the driving path of strong low carbon consumption willingness,"cognitive factors-subjective normative factors-policy incentive factors-perceptual behavior control","psychological factors-subjective normative factors-policy incentive factors-perceptual behavior control"and"psychological factors-subjective normative factors-policy incentive fac-tors-cognitive factors";Moreover,compared to other factors,subjective normative factors and policy incentive factors play a more criti-cal role in enhancing consumers'willingness to engage in low-carbon consumption.
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