A Study on the Impact of Tourist Risk Perception on Destination Trust:The Mediating Role of Government Trust
In the era of frequent pandemics,tourists are increasingly faced with the likelihood of encountering risky situations.Risk and trust are inherently intertwined,and the uncertainties surrounding public health risks have the potential to disrupt social interac-tions and trigger a crisis of trust.Destination trust plays a pivotal role in shaping tourist satisfaction and loyalty.Drawing inspiration from Anthony Giddens'theoretical exploration of risk perception and trust,this study delves into the intricate relationship between tour-ists'risk perception and their trust in destinations within the context of public health event.Utilizing an online questionnaire adminis-tered to 326 individuals who have personal experience with risk,this research explores the operational mechanism and implications of tourists'risk perception on their trust in destinations,with government trust serving as a mediating variable and risk communication and e-mergency response serving as moderating variables.The results reveal that risk perception has a significant negative impact on tourists'trust in government,but does not significantly affect their trust in destinations.Conversely,trust in government exerts a positive influ-ence on tourists'trust in destinations.Notably,risk communication does not moderate the relationship between risk perception and trust in government,whereas emergency response does.
tourist destination trustrisk perceptiongovernment trustpublic health event
国家科技期刊平台
NSTL
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