Circulation Modes Evolution and Service Value Creation for Fresh Produce E-commerce:A Dual-case Study Based on Freshippo and JD-Fresh
By analyzing the service value creation processes of Freshippo starting from a novelty-oriented circulation mode and JD-Fresh starting from an efficiency-oriented circulation mode,the implementation mechanism of service value creation starting from different fresh produce e-commerce circulation modes is proposed.By analyzing the service value creation results of fresh produce e-commerce,a"dual-oriented"circulation mode and its implementation mechanism for service value creation are further proposed.The main components of the circulation modes include service provision,capability iteration,scenario development,and value realization.Different combinations of the main components are divided into three types:novelty-oriented,efficiency-oriented,and"dual-orien-ted".The realization mechanisms for creating service value reflect the importance of diversity-complementary and focus-complemen-tary.The"dual-led"type is the expected result of the evolution of novelty-oriented and efficiency-oriented modes.
fresh produce e-commercecirculation modesservice value creationdual-case study
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