Short Video Marketing Communication of Journal in Convergence Media Era
From the perspective of integrated media,combined with the rapid development of 5G information technology and digital environment in China,focusing on the powerful communication and marketing functions and advantages of short videos,representative academic journals were selected as research objects.By analyzing the current marketing status and communication bottlenecks of journals,the mutually beneficial fit between journal publishing and short video marketing communication was observed.In order to solve the benefit dilemma of the current journal of"being proficient in content construction and neglecting marketing communication",feasible countermeasures and suggestions were put forward for using short videos to improve the marketing level of the journal and optimize the way of academic knowledge dissemination.
journalshort videomarketingcommunicationconvergence media
万方数据
维普
