Countermeasures for Development of Cross-Border E-Commerce of Agricultural Products in Context of Rural Revitalization
Based on the policy background of the national rural revitalization strategy,the important role of cross-border e-commerce of agricultural products in promoting rural economic development was described.The development status quo of cross-border e-commerce of agricultural products in the context of globalization and the main challenges were analyzed.In the context of rural revitalization,the countermeasures and suggestions for the development of cross-border e-commerce of agricultural products were put forward:accelerating the construction of agricultural standardization,improving the quality of agricultural products,optimizing the supply chain and logistics system of agricultural products,insisting on the equal development of specialization and branding,using digital technology to broaden the promotion channels of agricultural products,and establishing a comprehensive normative system,etc.
rural revitalizationagricultural productscross-border e-commercemarket trustbrand building of agricultural products