In view of the pain points of precision marketing in oil sales enterprises,the research focus of marketing data association,customer portrait,precision marketing and auxiliary decision-making using big data are analyzed,and the main contents of customer data analysis are put forward,such as customer data extraction,customer data integration,customer portrait grouping,and the methods of intel-ligent digital marketing customer demand identifica-tion and prediction,precision marketing strategy matching,and marketing effectiveness evaluation are proposed.Through data+intelligence+market-ing,big data can help to empower the digital trans-formation of enterprises,deeply apply and mine the value of customer data,form multi-dimensional portraits of customers,realize in-depth insight into customer behavior and intelligent push of marketing measures,and ultimately realize the effective growth of data-driven business.
big datacustomer profilingprecision marketingdigital operation
万方数据
维普
