The Inner Mechanism and Paths of Digitally Empowering the High-quality Development of the Rural Cultural Tourism Industry
The arrival of digital technologies such as digital techniques,data information,and dig-ital platforms have brought disruptive changes to the rural cultural tourism industry,providing new solu-tions to problems such as slow growth and low income of this industry.Digitalization empowers its high-quality development through five paths:promoting market expansion,improving industrial efficiency,optimizing industrial functions,innovating business models,and deepening the integration of culture and tourism.Based on the analysis of constraints on digital empowerment of rural cultural tourism industry,it is recommended to improve infrastructure,build cross-industry integration mechanisms,shape brands,and enhance government digital governance performance so as to achieve high-quality development of this industry.
digital empowermentintegration of culture and tourismhigh-quality development
万方数据
维普
