Construction and Application of Evaluation System for Rural Tourism High-quality Development—A Case Study of Zhangjiajie in Hunan Province
The high-quality development of rural tourism is an important way to achieve the strategy of rural revitalization.Taking Zhangjiajie in Hunan Province as a case,this study constructs an evaluation index model to evaluate the high-quality development of rural tourism in Zhangjiajie.The an-alytic hierarchy process(AHP)is used to analyze its influence factors of resource,culture,policy,and market.The results show that resource factors are the most important indicator,followed by cultural fac-tors,and then policy and market factors.This also indicates that in spite of Zhangjiajie's innate tourism and cultural resources attracting more tourists,supervision should be strengthened and market planning improved to promote the high-quality development of the local rural tourism industry.
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