Pathway Analysis of"SHAOYANGHONG"Brand Image Digital Design
With the boom of digital economy,brand digital design has become an important method for branding and communication.Although the brand image of"SHAOYANGHONG"has taken shape,it is still confined to traditional patterns and has not accurately met the diverse needs of contem-porary young consumers.In the critical period of its transformation and upgrading,"SHAOYANG-HONG"brand urgently needs innovation and reform to rejuvenate and achieve self-growth.The article explores new pathways for digital design of"SHAOYANGHONG"brand image from aspects of the dig-ital reconstruction of the visual identity system,the digital expansion of brand communication channels,and the digital penetration of user experiences,to provide new ideas for the construction of regional pub-lic brands.
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