Unified Market Construction and Enterprise Digital Technology Innovation——Based on the Dual Perspectives of Demand Side and Supply Side
Digital technology endows enterprises with new connotation of innovation.Under the dual-cycle development pattern,the path of large-scale domestic market affecting enterprises'digital technology innovation presents new charac-teristics.Based on the microscopic data of listed companies in China from 2012 to 2020,this paper analyzes the influ-ence of unified market construction on digital technology innovation of enterprises from the theoretical and empirical per-spectives.It is found that the construction of unified big market has promoted the improvement of digital technology level of enterprises.The results of heterogeneity analysis show that the weaker the government intervention,the better the inno-vation effect of unified big market,and the stronger the influence of unified big market on digital product manufacturing.The results of mechanism test show that,from the demand side,the construction of unified big market promotes the im-provement of digital technology innovation level of enterprises by expanding the scale and optimizing the structure of do-mestic demand;from the supply side,unified big market promotes enterprises to carry out digital innovation activities by promoting the flow of traditional production factors such as labor and knowledge,and the flow of capital factors has con-cealed the innovation effect of unified big market.With the blessing of digital elements,the innovative effect of tradition-al element flow has obtained multiplier multiplication effect.Under the background of international market turmoil and in-ternational technology blockade,it is of great practical significance to study the relationship between domestic unified market construction and digital technology innovation.
commodity market integrationfactor market integrationenterprise digital technology innovationdriven by domestic demandfactor flow