The Digital Transformation and Performance Improvement Path of Enterprise Retail Under the New Retail Scenario
In the wave of digital transformation,retail,as an important link in exploring consumption patterns,innovating marketing methods,and building commercial formats,has gradually become the forefront of enterprise digital transforma-tion.Based on the characteristics of"new retail",the DEA Tobit model is used to test the impact of retail digital trans-formation on enterprise performance.The results show that retail digital transformation improves the operational efficien-cy,scale efficiency,and technological level of enterprises through three paths:improving supply and demand matching efficiency,reducing costs and expenses,and enhancing research and development capabilities,driving the improvement of enterprise performance.Among them,the digital transformation of retail has the greatest impact on improving opera-tional efficiency,followed by scale efficiency and technological progress.In addition,there is a widespread imbalance in digital transformation among regions,industries,and enterprises.Based on this,it is necessary to reasonably evaluate the role of retail digital transformation,face the imbalance of retail digital transformation development,pay attention to policy support,and promote high-quality development of enterprises.
new retaildigital transformationenterprise performancehigh quality development
万方数据
维普
