论新时代中国动画电影的题材类型、受众分层与产业布局
On Theme Types,Audience Stratification and Industrial Layout of Chinese Animation Movies in New Era
崔福凯1
作者信息
- 1. 内蒙古民族文化艺术研究院,内蒙古 呼和浩特 010028;韩国清州大学 艺术学院,韩国 清州 28503
- 折叠
摘要
进入新时代以来,中国动画电影已经从高速发展迈向了高质量发展的道路,开启了质量型、内涵式发展的新业态、新模式、新产业.在题材类型上,创作题材更趋多元化,"类型+"成为当前创作主流;在受众分层上,呈现"细化"与"聚合"的分层特征,既有针对不同年龄段的"亲子向""年轻向",又有覆盖全年龄段的"合家欢";在产业布局上,IP 生态化明显加强,互联网矩阵化逐渐显影.当前,盲目感性的观影消费与投资市场正"遇冷降温"回归理性现实,中国动画电影产业朝着良性发展方向稳步驱动.
Abstract
Since entering the new era,Chinese animated films have moved from rapid development to high-quality development,o-pening up new formats,new models,and new industries for quality and connotation oriented development.In terms of theme types,creative themes are becoming more diversified,and"type+"has become the current mainstream of creation;In terms of audience stratification,it presents a hierarchical feature of"refinement"and"aggregation",which includes both"parent-child orientation"and"young orientation"targeting different age groups,as well as"family orientation"covering all age groups;In terms of industrial layout,the IP ecology has been significantly strengthened,and the Internet matrix has gradually developed.Currently,the blindly e-motional film viewing consumption and investment market is cooling down and returning to rational reality,and China's animation film industry is steadily driving towards a positive development direction.
关键词
新时代中国动画电影/想象力消费/"类型+"/IP生态化/互联网矩阵化Key words
Chinese animated films in the new era/imagination consumption/type+/IP ecology/internet matrix引用本文复制引用
出版年
2024
NETL
NSTL
万方数据