On Theme Types,Audience Stratification and Industrial Layout of Chinese Animation Movies in New Era
Since entering the new era,Chinese animated films have moved from rapid development to high-quality development,o-pening up new formats,new models,and new industries for quality and connotation oriented development.In terms of theme types,creative themes are becoming more diversified,and"type+"has become the current mainstream of creation;In terms of audience stratification,it presents a hierarchical feature of"refinement"and"aggregation",which includes both"parent-child orientation"and"young orientation"targeting different age groups,as well as"family orientation"covering all age groups;In terms of industrial layout,the IP ecology has been significantly strengthened,and the Internet matrix has gradually developed.Currently,the blindly e-motional film viewing consumption and investment market is cooling down and returning to rational reality,and China's animation film industry is steadily driving towards a positive development direction.
Chinese animated films in the new eraimagination consumptiontype+IP ecologyinternet matrix
NETL
NSTL
万方数据
