传播学视域下高校共青团微信公众号建设研究——以苏州三所高校为例
Research on the Construction of WeChat Official Account of the Communist Youth League of Colleges and Universities from the Perspective of Communication Science:A Case Study of Three Universities in Suzhou
盛宇阳1
作者信息
- 1. 苏州科技大学商学院 江苏·苏州 215009
- 折叠
摘要
基于传播学的研究视角,选取苏州地区 3 所高校的共青团微信公众号在 2022 年推送的 1329 条推文作为研究对象,采用内容分析法,从议题设置、点赞率、阅读量、WCI指数等多个维度对推文进行类目建构与分析,发现苏州 3 所高校共青团公众号存在问题主要有:思想引领类推文形式有待创新、议题设置模糊与边缘议题吸引力不足、微信公众号传播形态与受众接收偏好之间存在一定的不对称性.在此基础上,提出深化内容加工、优化议题设置等针对性建议,为高校共青团微信公众号建设提供参考.
Abstract
Based on the perspective of communication science,1329 tweets twitted by the wechat public account of the Communist Youth League of three universities in Suzhou in 2022 are selected as the research object.Through content analysis,the tweets are analyzed from multiple dimensions such as issue setting,liking rate,reading volume and WCI index.The following problems are found in the public account of the Youth League committee of three universities in Suzhou:weak ideological guidance function,and unclear value orientation;issues with vague agenda setting and insufficient attractiveness of pe-ripheral issues;the contradiction between the communication form of official account and the reception preference of the audience.On this basis,specific suggestions such as deepening content processing and op-timizing topic setting are put forward to provide reference for the construction of the WeChat official ac-count of the Communist Youth League of colleges and universities.
关键词
共青团/微信公众号/网络思想政治教育/议题设置Key words
Communist Youth League/WeChat public account/online ideological and political educa-tion/issue setting引用本文复制引用
基金项目
2022年苏州科技大学共青团研究课题资助项目()
出版年
2024
NETL
NSTL
万方数据