Research on the Construction of WeChat Official Account of the Communist Youth League of Colleges and Universities from the Perspective of Communication Science:A Case Study of Three Universities in Suzhou
Based on the perspective of communication science,1329 tweets twitted by the wechat public account of the Communist Youth League of three universities in Suzhou in 2022 are selected as the research object.Through content analysis,the tweets are analyzed from multiple dimensions such as issue setting,liking rate,reading volume and WCI index.The following problems are found in the public account of the Youth League committee of three universities in Suzhou:weak ideological guidance function,and unclear value orientation;issues with vague agenda setting and insufficient attractiveness of pe-ripheral issues;the contradiction between the communication form of official account and the reception preference of the audience.On this basis,specific suggestions such as deepening content processing and op-timizing topic setting are put forward to provide reference for the construction of the WeChat official ac-count of the Communist Youth League of colleges and universities.
Communist Youth LeagueWeChat public accountonline ideological and political educa-tionissue setting
NETL
NSTL
万方数据
