The Construction of Local Image by TikTok Short Videos under The Perspective of Media Availability:the Case of Zibo City
Short videos,as an emerging fusion medium that combines audiovisual,positioning,and big data technologies,have the advantages of production availability,social availability,and mobile availability.They play an important role in building local cognition and promoting local image.The phenomenon of internet celebrity places is gradually emerging under the promotion of short videos.The production avail-ability of TikTok gives people and places greater autonomy in content production,allowing local symbols and landscapes to be more intuitively reviewed and disseminated.Mobile availability builds a new type of local spatial pattern where virtual and real are intertwined,which can better stimulate users'perception,imagination,and recognition of the place.Tiktok has become an important social platform in people's daily lives,and its social availability enables local emotions to constantly ferment in the highly emotional media field of cloud space,making local images more infectious and approachable.
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