Marketing Strategy of Suzhou Tourism Industry from the Perspective of New Media
In order to promote the vigorous development of Suzhou's tourism industry under the background of new media,based on the relevant theoretical knowledge of new media marketing and through field investigation and data collection,this paper analyzes the implementation status of new media marketing in Suzhou's tourism industry.It believes that there are problems such as single marketing meth-ods,lack of precise guidance,low public participation,less communication and interaction with target con-sumers,synchronization between online and offline in tourist attractions,lack of new media professionals,and uneven technology,etc.It puts forward some countermeasures,such as systematically planning the new media marketing of scenic spots,strengthening the in-depth interaction,enhancing the participation of tar-get customers,creating the characteristics of scenic spots,promoting the integration of online and offline,and increasing the construction of new media marketing talents.
万方数据
维普
