Study on the Status and Countermeasures of WeChat Public Accounts Service in University Libraries
First of all, this paper establishes evaluation system composed of 12 in-dexes, and applies the method of factor analysis to analyse influence of libraries in the WeChat.Then, the content analysis method is used to evaluate and study the hot issues and the readers, interest in the library WeChat public accounts respectively from the point of view of libraries and readers. Research shows most of the factors affecting the WeChat public accounts of libraries can be expressed through activity index and audience index. The development level of WeChat public accounts of libraries are unbalanced.The low impact of WeChat public accounts of libraries are lots of and polarization is more serious.The information issued by WeChat public accounts of libraries mainly focuse on library notification, and trial and competition, and notification category is the focus of the reader, s attention, followed by campus life articles and activities planning articles.
University LibraryWeChat InfluenceFactor AnalysisContent Analysis
国家科技期刊平台
NSTL
万方数据
维普
