Influence Mechanism of Online Review Characteristics on Users'Fake Reviews Perception
From the perspective of individual cognitive processing,this study explores the influencing factors of users'fake reviews perception through the computable characteristics of online reviews.Based on signal theory and SOR theory,the influence mechanism of online review characteristics on fake reviews perception is modeled using online review generator characteristics,review content characteristics,and review user characteristics.Regression analysis and fuzzy-set qualitative comparative analysis are conducted.The results show that review quality and reviewer specialization negatively influence fake reviews perception,and perceived credibility and perceived risk play a mediating role in it.User trust tendency negatively moderates the relationship between review quality,reviewer specialization,and fake reviews perception.Three types of antecedent configurations influence users'fake reviews perception.Accordingly,fake review governance suggestions are put forward for individuals,merchants,and public sectors.
国家科技期刊平台
NSTL
万方数据
