With the vigorous development of Internet technology and the rapid growth of digital information,the new media industry is entering the era of digitalization.Big data technology provides analysis and processing methods for various forms of data,giving the new media industry more comprehensive and accurate user insights,improving the efficiency and accuracy of content production and dissemination,and becoming an important driving force for the new media industry.IDC(Internet Data Center)predicts that the total global data volume will reach 175 ZB by 2025,and 80%of the data will exist in unstructured form.Structured data is the key factor in data processing.The rapid growth of data volume and the constant changes in data types and locations have led to more and more enterprises having increasingly diverse demands for data collection,analysis,and utilization.In the context of exponential growth in data generated by media business,traditional data management methods are increasingly unable to meet the timeliness requirements of the new media industry,and problems such as limited capacity,performance bottlenecks,and management difficulties urgently need to be solved.
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