In the context of rapid development of information technology,the media field is undergoing significant changes.The traditional radio and television technology has gradually merged into the Internet and mobile communication technology,forming a new media convergence model.This media integration is not only a technological breakthrough,but also a transformation and innovation of the media industry.In the wave of media integration,the field of broadcasting and television technology is also facing enormous challenges and opportunities.As a traditional form of media,broadcasting and television need to constantly adapt to new market demands and technological trends,integrate and innovate with emerging media,in order to achieve sustainable development and long-term competitiveness.The article mainly explores and analyzes the problems,development strategies,and future development trends it faces in the context of new media integration,for reference.
media convergencebroadcasting and television technologyinnovative developmentapplication