The article takes the"handicraft industry"in the era of new media as the research object,exploring the motives,values,and paths for the revival of the handicraft industry.And corresponding countermeasures have been proposed to address the many challenges faced by the handicraft industry in the new media era,such as information overload,inheritance difficulties,intellectual property protection,negative public opinion,difficulties in integrating online and offline,and inadequate industry supervision and standards,in order to provide useful insights for the revival of the handicraft industry in the new media era.
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