The Development and Innovation of Agricultural Broadcasting in the Era of Integrated Media
Nearly half of China's population is in rural areas,which are the mainstream audience of radio media.China Rural Voice,as the first nationwide agricultural broadcasting frequency in China,has always taken"serving agriculture,rural areas,and farmers"as the fundamental starting point since its launch.It adheres to the characteristics of public welfare,highlighting service and practicality,and wholeheartedly provides comprehensive policy,knowledge and entertainment,emotional and cultural services to the national audience of farmers.It constructs a public cultural service platform for rural areas,and creates the main channel for the Party and government to promote agriculture,rural areas,and farmers,as well as the main battlefield for rural public cultural construction.In the context of new media,the production and life of farmers are closely related to agricultural radio programs.
new media erabroadcasting propagandainnovationpracticeagriculturethe countryside and farmers issues
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